Michael Bettencourt hits the nail squarely on the head. Because the entire damned internet has become an entire pool of "clickbait." It's a disgusting use of the dumbing down of information for the sake of, well, dumbing down. Also, I would suggest that since we are coded entities as he suggests, we need to start offering up our dna to the highest bidders in one great catalog like shoes and dresses. That would be like selling our souls, right?