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Two men are sitting at a table. Joe (30) and Arlon (25). A bottle of milk and a glass are on the table.
JOE
Got milk? (1)
ARLON
Yeah!
(Joe fills the glass with milk.)
JOE
So?
(Arlon drinks the milk.)
ARLON
I'm lovin' it.(2)
JOE
I can sell it for you.
ARLON
This milk? I don't want.
JOE
Think different.(3)
ARLON
Why?
JOE
Because you're worth it. (4)
ARLON
I appreciate it, but I don't want to buy anything.
JOE
Just do it. (5)
ARLON
Thanks.
JOE
Open Happiness. (6)
(Joe gets a little bottle from his pocket.)
JOE
So… Could you buy it?
ARLON
What's it?
JOE
Do you wanna buy it?
ARLON
Give me a reason to get this thing?
JOE
All right. The milk was poisoned.
ARLON
What? Oh my God!
(Arlon begins to lose his breath.)
JOE
(Holding up the little bottle.)
If you don't buy this antidote, you will go to The happiest place on earth. (7)
ARLON
(Scared.)
I need it.
JOE
Do you want?
ARLON
Yes! Of course.
JOE
Is it a deal?
ARLON
Please! I'm dying!
JOE
Give me the money.
ARLON
Give me the antidote.
JOE
The money.
(Arlon gives the money and Joe hands the antidote. Arlon gulps down the antidote.)
ARLON
Thanks, man.
(A moment.)
JOE
Are you okay?
ARLON
A bit dizzy.
JOE
You've got a deal. Bye!
(Arlon gets up with some difficulty and leaves like a zombie.)
JOE
You'll be fine.
(Shouts out.)
Keep Walking! (8)
(Blackout.)
END
References of slogans:
(1) Got milk?
Client: California Milk Processor Board
Agency: Goodby Silverstein & Partners
(2) I'm lovin' it
Client: McDonald's Corporation
Agency: DDB Worldwide Communications Group, Inc.
(3) Think different
Client: Apple Inc.
Agency: TBWA\Chiat\Day
(4) Because you're worth it
Client: L'Oréal
Agency: McCann Erickson
(5) Just do it
Client: Nike
Agency: Wieden+Kennedy
(6) Open Happiness
Client: Coca-Cola
Agency: Wieden+Kennedy
(7) The happiest place on earth
Client: Disneyland
Agency: The Walt Disney Company
(8) Keep Walking
Client: Diageo (Johnnie Walker)
Agency: BBH
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