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April 2009 Archives

April 9, 2009

Cinevative Uses 3D Animation to Boost Ticket Sales for 42nd St

How does Goodspeed Musicals generate ticket sales for an exciting stage musical full of tapping chorus girls? They call Cinevative. Combining CG and live action, Cinevative has created another thrilling promotional television spot for Goodspeed Musicals's upcoming run of 42nd Street. The famed and familiar musical revolves around director Julian Marsh and his efforts to stage a spectacular musical in the midst of the Great Depression. With vivacious music by Harry Warren, romantic flings, and of course, a chorus line of dancing girls, 42nd Street lent itself well to the stylings of Cinevative's creative director, Mark Ciglar. Ciglar used 2D and 3D animation to bring the "bright lights, big city" feel of Broadway to the to the spot by multiplying two tap dancers, shot against green screen into a full chorus line. Goodspeed's Marketing Director Dan McMahon said "it was a stretch for my budget to move into the world of 3D animation, but the results have been well worth it." "It's this kind of creative production technology that allows us to produce a spot that generates increased ticket sales within a few weeks of pitching the concept," said Ciglar. "That's the real value for performance arts marketers." One of the most significant musical theatre companies in the United States, Goodspeed is a perfect example of how this kind of advertising is so effective in the world of performing arts. Cinevative shot the live action footage with the Panasonic AG-HVX200A outfitted with P2 cards. The 3D elements were rendered in Cinema 4D and composited in After Effects. Magic Bullet Suite was used to finish the stylized look of the period. Post production was completed on an 8-core Power Macs with AJA Kona cards. The spot will run throughout April 2009.

April 17, 2009

The Only Good Indian

"The Only Good Indian", a new feature film directed by Kevin Willmott (CSA: Confederate States of America) and starring Wes Studi (Last of the Mohicans, Avatar), will be screening at the Indie Spirit Film Festival in Colorado Springs on April 16, is the opening night film at The Kansas City Filmmaker's Jubilee on April 22, and will screen at the Newport Beach Film Festival on April 26. THE ONLY GOOD INDIAN premiered at the 2009 Sundance Film Festival in January and screened at The Berlinale European Film Market in Berlin in February. PorchLight Home Entertainment (PHE) has acquired foreign sales rights to the film. The producers are represented by Steven C. Beer of Greenberg Traurig, LLP. THE ONLY GOOD INDIAN, written and produced by Thomas L. Carmody, also stars J. Kenneth Campbell (Bulworth, Yulee's Gold) and newcomer Winter Fox Frank. In the film, Wes Studi portrays an early 1900's Cherokee bounty hunter hired to return an escapee from an Indian boarding school. Winter Fox Frank plays the teenaged student who is trying to get back to his family on the Kickapoo of Kansas reservation and J. Kenneth Campbell plays a legendary "Indian fighter"-turned-sheriff who is after both of them.
The cast also features Paul Butler (Reign Over Me), Thirza Defoe (Pow Wow Dreams), Laura Kirk (Lisa Picard is Famous, The Battle for Bunker Hill), Blake Robbins (Oz, The Office), Kevin Geer (American Gangster), Christopher Wheatley (Raising Jeffrey Dahmer), Scott Allegrucci (The Feud), Kip Niven (Magnum Force), Delanna Studi (Edge of America), Queen Bey (Ninth Street) and David Midthunder (Hidalgo). THE ONLY GOOD INDIAN was shot in various Kansas locations. Matthew Jacobson (CSA: Confederate States of America, Bukowski: Born Into This) and Jeremy Osbern (Air: A Musical) are the directors of photography. Thomas L. Carmody, Kevin Willmott, Matt Cullen, Greg Hurd, Rick Cowan and Scott Richardson are the producers. Wes Studi is executive producer. Hanay Geiogamah, J. T. O'Neal and Dan Wildcat are co-executive producers and Stan Herd is the co-producer.
"We were delighted at the positive response THE ONLY GOOD INDIAN received at Sundance," said Kevin Willmott. "We look forward to giving audiences around the world an opportunity to enjoy the film." Ken DuBow, President of Worldwide Distribution for PorchLight Entertainment commented, "THE ONLY GOOD INDIAN is both a great western and a movie that blasts away with all guns blazing at the traditional 'good guys and bad guys' stereotypes. We are proud to be selling Kevin Willmott's film." Kevin Willmott wrote and directed the highly acclaimed independent feature CSA: Confederate States of America, which premiered at The Sundance Film Festival, and Ninth Street, which starred Martin Sheen and Isaac Hayes. He has written scripts for Oliver Stone, NBC, 20th Century Fox and Columbia Tri-Star. Willmott recently completed The Battle for Bunker Hill, a feature film starring James McDaniel (NYPD Blue), Saeed Jaffrey (Gandhi) and Laura Kirk ( www.bunkerhillthemovie.com ). Wes Studi's celebrated acting career includes lead roles in Geronimo: An American Legend, Dances With Wolves, Last of the Mohicans, Bury My Heart at Wounded Knee, Into the West, Seraphim Falls, The New World, Edge of America and Mystery Men. Studi starred as Lt. Joe Leaphorn in a PBS television series based on novels by Tony Hillerman. His upcoming films include James Cameron's Avatar. More at www.TheOnlyGoodIndian.com.Contacts: Scott Richardson 785-865-3439 ScottRichardson@sunflower.com and Greg Hurd 785-331-8509 GregHurd@sunflower.com

About April 2009

This page contains all entries posted to QUE PASA in April 2009. They are listed from oldest to newest.

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