It’s a sad fact that Millennial moms aren’t happy any more with Barbie. The ideal Hollywood-anorexic, super-model body-type
doesn’t fly off the shelves any longer.
Crisis in the House Mattel. Sales figures shrinking to anorexic levels. What to do? Adapt? Adopt?
Think of the millions of girls whose moms are among the two thirds of overweight or obese Americans today?
In comes “Curvy Barbie”: "We’re exploding a system that’s been in place for 56 years and a
heritage that’s been passed down from generation to generation." (Kim Culmone, vice-president for Barbie design)
In short, an explosion of biblical proportion, laying on a few pounds of flesh and fat on a doll. But
Barbie won’t stop there. According to latest news, in the basement of Mattel Productions, designers are already working on adding more weight to
Curvy Barbie: a few pounds of brains.
"Girls everywhere will have infinitely more ways to play out their stories and spark their imaginations
through Barbie," the toy manufacturer declared (see social media hashtag #TheDollEvolves). Mattel promised that by April 1, 2020, a “Curvy
Barbie With Brains” will be on the shelves.
Everything is still top secret on the next global explosion (the most recent one was a secret project under the code
name "Project Dawn"). However, a sketch for the next generation Barbie was outed from the basement. The futuristic prototype of
“Curvy Barbie with Brains” shows a talking doll with the world-wide mission to teach girls to say, “I am a genius.”
Do April Fools know when they are fooled?
Cartoon by Tom Hachtman