Scene4-International Magazine of Arts and Culture www.scene4.com

Pareidolia & Apophenia
The Photography of Jon Rendell

Have you ever seen BBQ Becky's face on a piece of toast, or a vision of Elvis in your tea leaves? It's a perfectly normal reaction, according to researchers at the University of Toronto in Canada.Their findings suggest it's common for people to see non-existent features because human brains are uniquely wired to recognize faces, so that even when there's only a slight suggestion of facial features the brain automatically interprets it as a face. Seeing faces in inanimate objects is called pareidolia and is a subset as apophenia - a general term that describes our tendency to see patterns in random data - from shapes in clouds to monsters in shadows.

Pareidolia & Apophenia | Jon Rendell | Scene4 Magazine - July 2018 | www.scene4.com

The Scream, Muir Woods.
 

Pareidolia & Apophenia | Jon Rendell | Scene4 Magazine - July 2018 | www.scene4.com

Stow Lake, Golden Gate Park.

 

Pareidolia & Apophenia | Jon Rendell | Scene4 Magazine - July 2018 | www.scene4.com

Oculus, SFMOMA.

 

Pareidolia & Apophenia | Jon Rendell | Scene4 Magazine - July 2018 | www.scene4.com

Fire Hydrant.

 

Pareidolia & Apophenia | Jon Rendell | Scene4 Magazine - July 2018 | www.scene4.com

The Scream, Bell Pepper.

 

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Scene4 Magazine - Jon Rendell | www.scene4.com

Jon Rendell was born into an auteur/photog family in
 Melbourne, Australia. He was always captivated by shadows
and finds himself hard-wired to focusing on the transitory,
abstract shapes that come and go with the available light.
Visit his website: www.jonrendell.com. See his Blog.
For more of his photography in Scene4, check the Archives.

©2018 Jon Rendell
©2018 Publication Scene4 Magazine

 

 

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July 2018

Volume 19 Issue 2

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